How we do it

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Our Approach

Why Social Intelligence

Everyone knows social media is big and important. It’s increasingly where things are happening. Social media has massive implications for how one can do research. For the first time we can observe natural conversations without being part of it. This leads to a new perspective on reality – unfiltered truths straight from people.

Our Approach

Why Bakamo

We developed an approach to social media research that combines technology, human intelligence and academic rigour. We dovetail big data analytics, social theory and psychology for a granular understanding “to make sense of it all”. We do this at scale, across markets, languages and industries. Insights from social media are different. They are discovered without asking, removing the influence of research itself, they reflect the world as people see it

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Our Approach

Insights from social media are different. They are discovered without asking, removing the influence of research itself, they reflect the world as people see it.

Invisible Insights

Because we are human, we can read between the lines and hear what is not being said. People express opinions in social media they would not in research.

Natural Context

Conversations take place in communities of interest where people organically converse with their peers. Expressions emerge when and where people feel they have something to share.

Collected at Scale

We collect everything on the open web to have not a sample, but the full data landscape. With our large native analyst teams reading tens of thousands of mentions across markets and audiences we make sense at scale.

Accessing Insights

With over five years of experience and hundreds of research projects behind us, we have developed reporting solutions to efficiently deliver answers.