How we do it
Why Social Intelligence
Everyone knows social media is big and important. It’s increasingly where things are happening. Social media has massive implications for how one can do research. For the first time we can observe natural conversations without being part of it. This leads to a new perspective on reality – unfiltered truths straight from people.
Why Bakamo
We developed an approach to social media research that combines technology, human intelligence and academic rigour. We dovetail big data analytics, social theory and psychology for a granular understanding “to make sense of it all”. We do this at scale, across markets, languages and industries. Insights from social media are different. They are discovered without asking, removing the influence of research itself, they reflect the world as people see it
Insights from social media are different. They are discovered without asking, removing the influence of research itself, they reflect the world as people see it.
Because we are human, we can read between the lines and hear what is not being said. People express opinions in social media they would not in research.
Conversations take place in communities of interest where people organically converse with their peers. Expressions emerge when and where people feel they have something to share.
We collect everything on the open web to have not a sample, but the full data landscape. With our large native analyst teams reading tens of thousands of mentions across markets and audiences we make sense at scale.
With over five years of experience and hundreds of research projects behind us, we have developed reporting solutions to efficiently deliver answers.