Discovery before measurement
A questionnaire or a discussion guide can only contain what its author already suspected. So we start with people: what they talk about, what they care about and what they take for granted. We listen before anyone asks, and bring back the meanings and the language your questions would have missed. You leave knowing what to ask next.
What you ask
A hospital group measures what it believes patients judge: clinical expertise, waiting times, equipment. The survey returns clear scores on each. Every score answers a question the hospital chose.
What comes up unasked
When patients and families describe a hospital stay to each other, they write about the food, the state of the room and how staff spoke to them. Few of them discuss clinical skill, which they say they cannot judge.
The question this raises: do patients read everyday care as a sign of clinical care? No scorecard had asked it.
The Reading Machine
A sample drops the unusual post. A summary averages it away. The Reading Machine maps every post in a conversation, so our analysts can see the small group that does not fit and read it closely. The machine handles the volume. The analyst decides what it means.
What you get
What you do not get
For those, the questions go to a survey, to sales data or to interviews. We work with your agency or your team, or we field the survey ourselves.
550+
projects
45
countries
65
languages, read by native analysts
Click a lit point
Bring us the study you are about to run, the tracker you are about to renew or the brief you are about to send. We will show you what people are already saying that it does not ask about.
Questions
Social intelligence is research that reads what people say to each other in public, unprompted, to understand how they think about a category, an issue or a brand. It studies whole conversations rather than mentions. Bakamo uses it to find what a brief, a questionnaire or a discussion guide did not ask about.
Social listening monitors mentions of the terms you give it and reports volume and sentiment. Social intelligence reads the wider conversation, most of which never mentions a brand, and explains how people make sense of the topic. Listening tells you how much you were talked about. Intelligence tells you why, and what to do about it.
Interviews and surveys go deep on the questions you bring. Discovery finds the ones you did not bring. It runs first, before the discussion guide and the questionnaire are written.
Social intelligence is a way of producing consumer insights. It is the method; consumer insight is the result. It also produces citizen, patient and public-opinion insight, which is why we work with governments and health organisations as well as brands.
We use our own Reading Machine to read conversations at a scale no human team could manage, and to surface patterns across them. Our analysts decide what those patterns mean. The Reading Machine gives us scale. Humans give it meaning.
Every count in our reports is a count of posts. It describes the conversation. Turning a finding into a market figure is the job of the survey that follows, which your team, your agency or Bakamo can field.
First learnings arrive in one to two weeks depending on the scope. Book a meeting to talk it through.
We have worked in 45 countries and 65 languages, across commercial, health and public-sector questions.
No. It shows what exists. A sample shows how much.
It shows a change in meaning early. It does not show who will switch or pay.
Then your frame has been checked from outside it, which your own research cannot do.
It runs first and feeds their recruitment, guides and questionnaire.
Glossary
