Bakamo is a strategic social listening consultancy.
We read and interpret online conversations to help brands build winning strategies from authentic consumer voices.

Every day, around the world, millions of people have conversations online—unscripted, unbiased, and uncensored—on topics that range from brands to culture, lifestyle to current events. They talk about their experiences, hopes, and fears.

Bakamo collects and interprets these conversations through an innovative combination of technology and intensive human analysis. We go way beyond keywords and sentiment. From the gritty detail we derive the broad themes that attract and motivate people to join the conversation. We understand the full social discourse, chart consumer journeys, define segments based on needs, identify factors that catalyze product choice, and more. Through their authentic voices, you get real, nuanced, and unexpected insight into consumer behavior.

Our clients use our work to confidently support strategic and tactical decisions on product design, marketing, and advertising. If your social listening isn’t doing this for you, let us show you what you’re missing.

Our Products

Social Mirror

The mirror is a light-weight and fast turn-around product, providing agencies, insight professionals, and strategists with access to raw qualitative data. It is the perfect springboard to research or communication projects.

Persona Landscape

Acquires a deep understanding of if the audience segments by shedding light on people’s needs, motivations, language, and behavior. Persona analysis leverages the self-reflexivity of social media communication to discern need-states.

Narrative Landscape

Explores the triggers, topics, and themes of a people’s conversation around any issue, category, or brand to deliver the narrative content and frames defining people’s perceptions, attitudes, needs, and journeys.

Inspiration Highway

We provide a range of retained insight and reporting services to guide our clients with consultancy beyond the insights for strategic communication challenges. Bakamo’s broad expertise in strategy and communications and an extensive network of experts around the world, allow our clients to get ahead with mission-critical objectives.

When Should You Use Bakamo?

Bakamo’s approaches respond to a wide variety of questions which, when answered through social, become fully grounded in the authentic consumer experience. Here are just some of the ways our clients have used them.

Business Strategy
Product Development
Customer Experience
Case studies
About us

We combine the best of technology and human-led analysis to unlock deeply-buried insights
just by listening to people’s conversations on social media.

Contact us

We read and interpret online conversations to help brands and organizations develop strategies and tactics that resonate with audiences and consumers.