How we do it
Why Social Intelligence
Everyone knows social media is big and important. It’s increasingly where things are happening. Social media has massive implications for how one can do research. For the first time we can observe natural conversations without being part of it. This leads to a new perspective on reality – unfiltered truths straight from people.
We developed an approach to social media research that combines technology, human intelligence and academic rigour. We dovetail big data analytics, social theory and psychology for a granular understanding “to make sense of it all”. We do this at scale, across markets, languages and industries. Insights from social media are different. They are discovered without asking, removing the influence of research itself, they reflect the world as people see it