Every day, around the world, millions of people have conversations online—unscripted, unbiased, and uncensored—on topics that range from brands to culture, lifestyle to current events. They talk about their experiences, hopes, and fears.
Bakamo collects and interprets these conversations through an innovative combination of technology and intensive human analysis. We go way beyond keywords and sentiment. From the gritty detail we derive the broad themes that attract and motivate people to join the conversation. We understand the full social discourse, chart consumer journeys, define segments based on needs, identify factors that catalyze product choice, and more. Through their authentic voices, you get real, nuanced, and unexpected insight into consumer behavior.
Our clients use our work to confidently support strategic and tactical decisions on product design, marketing, and advertising. If your social listening isn’t doing this for you, let us show you what you’re missing.
Bakamo’s approaches respond to a wide variety of questions which, when answered through social, become fully grounded in the authentic consumer experience. Here are just some of the ways our clients have used them.
We combine the best of technology and human-led analysis to unlock deeply-buried insights
just by listening to people’s conversations on social media.
Follow us on social
We read and interpret online conversations to help brands and organizations develop strategies and tactics that resonate with audiences and consumers.